It is one of the most important techniques used to get a high ranking and run successful SEO Campaigns.
What is on-page SEO?
it is what is known as optimizing your website to get a high ranking on the search engines results pages
It focuses on both; technical SEO such as titles, descriptions, URL, and the content of your page. The ultimate goal is to speak the language of search engines and provide a better understanding for crawlers to be able to understand the context and meaning of your content.
The quality of your content is very important, so When is your content considered good?:
When you don’t try to rewrite or copy existing articles
Your content must be published on your website first, so avoid publishing content you've already published on other websites.
If you posted a video, try to add text describing this video.
Make sure your content is useful, and that it adds value to your website.
Rely on long articles as they tend to rank higher.
If you are answering a question, make sure your answer is justified.
Try to add titles and descriptions that serve the purpose of your website and that search engines are going to understand so they can understand what the page is about. And based on their understanding and other factors, they are going to rank your page.
Then it is necessary to find out what search engine users are typing in the search box and try to create your content based on that. After identifying your target keywords, you should use these keywords in the titles, descriptions, and content of your page so that you make your content more relevant.
Your page needs to be formatted correctly & properly, so make sure it is readable.
Images are very important for your page presentation as they make the page more interesting and easier to understand, but also try to maintain your page loading as pictures tend to add more loading time to the page.
Try to optimize your URL that including URL optimization and URL structure. URL optimization can be done by making your characters less than 255 and using hyphens to separate different parts. URL structure by making sure your page is grouped into categories to help search engines find what they are looking for easily
Make sure your website is linked to other pages. When search engines find a page with links, they will go and read those pages too, it is also considered a way to tell search engines what your most important pages are, and it is also used to increase the users spending time on your site
Taking into account your website loading speed and that it is mobile-friendly. So you must make sure your website is loading faster, which is not only good for SEO but also for better customer usability.
Try to make sure that your website is mobile-friendly, try to fix any potential problems, and ensure that everything is displayed correctly.
Comments are also very important because they are considered an indicator of people liking your content and interacting with your page.
If you are running a small business, sometimes all you need is on-page SEO, then you go offsite.
👉 You may also check How to increase your organic search traffic?
Updated on: 02 / 08 / 2022