Niche Marketing Concept

What is Niche Marketing?

Niche Marketing is a term used to express specialization. For example, if you are thinking of setting up an electronics shop that specializes in selling electrical appliances, this is not a niche. If you are thinking of setting up an electronics shop that specializes in selling air conditioners only, this is the Niche. Niche can be more specialized when you create An online shop that specializes in selling Samsung air conditioners only. That is the concept of Niche In general.

How to choose the best niche for your site?

Of course, in order to choose a profitable niche, you should study the market and know the interests of the customer who will search for your product on the internet. Not only the interests but also the size of the audience that will build on your project. This is done by several steps:-

Why this Niche?

You must determine exactly why you are setting up a specialized site in this field and how you will profit from it, whether by advertising or by selling products or through commission marketing, and then draw up a clear plan to work on the site serving your goals from this niche.

Measuring the size of the audience

Before anything, you have to Analysis the audience size to see if Niche is profitable or not. For example, based on the above example, you decided to specialize in the sale of Samsung air conditioners only and found that the number of potential customers is 100 customers per month. But when I searched the audience interested in air conditioners, I found that the number of potential customers is 120 potential customers per month. And when you searched for the number of potential customers interested in buying a certain type of Samsung air conditioners, it is 90 customers per month, so it is best for you to choose the Samsung air conditioner assigned because the difference in sales is not as big as opportunities to appear on the front page The first result in Google bigger than the opportunity to appear on the front page and the first result in niche Samsung air conditioners or air conditioners in general.

Measuring the difficulty of competition for keywords

Your main goal of this niche is to appear on the first page on search due to the difficulty of getting to the first result. If you choose the general keyword "air conditioners", based on this, you must analyze for other sites specialized in the same niche that will help you identifying the strengths and weaknesses points of their sites to overcome them easily. And become No. 1 in Google and thus achieve more profits.

Updated on: 22/03/2023