Understanding DA, Traffic, and Link Types in Press Release Publishing: What You Need to Know
When it comes to press release Publishing, many customers are curious about technical details like Domain Authority (DA), monthly visitors, and whether the links in the published articles are Do-follow or No-follow. These are important factors, especially for those who are focused on SEO performance and referral traffic. However, it's essential to understand how these elements actually work within PR+ distributions.
🔍 Metrics Are Controlled by the Media Sites
The DA, traffic data, and link type (Do-follow or No-follow) are determined and managed entirely by the media platforms where the press release is published.
This means:
SEOeStore does not control or alter these settings.
Each site reserves the right to change its content policy, link attributes, or visibility at any time.
A site that offers Do-follow links today may switch to No-follow links tomorrow, and this update might not be announced publicly.
đź“Š Why the Data May Vary Over Time
You might notice that some sites show a high DA or traffic volume in SEO tools like Ahrefs or Semrush, while others may seem lower. Here's why:
These tools provide third-party estimates, not real-time or official numbers from the media sites themselves.
Traffic and authority levels fluctuate based on content updates, audience behavior, and changes to the platform’s structure.
đź”— Do-follow vs. No-follow: What Should You Expect?
In the press release:
Some sites may include Do-follow links, while others may default to No-follow as part of their editorial policy.
The majority of authoritative news outlets use No-follow links by default to maintain neutrality and prevent link manipulation.
Even No-follow links can bring SEO value indirectly by driving traffic, increasing brand visibility, and building trust signals for your domain.
đź“ť No Guarantee of Fixed Attributes
Because all these factors are handled by the publishing platforms:
SEOeStore cannot guarantee a specific DA, traffic volume, or link type for any individual media site.
The media list is curated for quality, authority, and reach, but the exact metrics may evolve over time.
âś… Conclusion
When using press release services like PR+, it’s important to focus on the overall exposure, branding impact, and trustworthiness of the media sites, rather than fixating on individual link metrics. While DA, visitors, and link types matter, they are part of a larger picture that includes credibility, audience relevance, and long-term SEO benefits.
If you’re looking for technical guarantees on links, it's best to use diverse SEO strategies in parallel with PR to balance performance and visibility.
🔍 Metrics Are Controlled by the Media Sites
The DA, traffic data, and link type (Do-follow or No-follow) are determined and managed entirely by the media platforms where the press release is published.
This means:
SEOeStore does not control or alter these settings.
Each site reserves the right to change its content policy, link attributes, or visibility at any time.
A site that offers Do-follow links today may switch to No-follow links tomorrow, and this update might not be announced publicly.
đź“Š Why the Data May Vary Over Time
You might notice that some sites show a high DA or traffic volume in SEO tools like Ahrefs or Semrush, while others may seem lower. Here's why:
These tools provide third-party estimates, not real-time or official numbers from the media sites themselves.
Traffic and authority levels fluctuate based on content updates, audience behavior, and changes to the platform’s structure.
đź”— Do-follow vs. No-follow: What Should You Expect?
In the press release:
Some sites may include Do-follow links, while others may default to No-follow as part of their editorial policy.
The majority of authoritative news outlets use No-follow links by default to maintain neutrality and prevent link manipulation.
Even No-follow links can bring SEO value indirectly by driving traffic, increasing brand visibility, and building trust signals for your domain.
đź“ť No Guarantee of Fixed Attributes
Because all these factors are handled by the publishing platforms:
SEOeStore cannot guarantee a specific DA, traffic volume, or link type for any individual media site.
The media list is curated for quality, authority, and reach, but the exact metrics may evolve over time.
âś… Conclusion
When using press release services like PR+, it’s important to focus on the overall exposure, branding impact, and trustworthiness of the media sites, rather than fixating on individual link metrics. While DA, visitors, and link types matter, they are part of a larger picture that includes credibility, audience relevance, and long-term SEO benefits.
If you’re looking for technical guarantees on links, it's best to use diverse SEO strategies in parallel with PR to balance performance and visibility.
Updated on: 22/05/2025
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