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# How to Use GrowthPages for SEO Content Clusters

# How to Use GrowthPages for SEO Content Clusters

A **content cluster** is a group of related articles that all support one main page (your "target page"). Instead of ordering unrelated articles, you plan them around a single topic so your site builds depth on that subject. GrowthPages **article packs** make this easy.

### Why clusters help
* They cover a topic from several angles, so your site answers more of what people search for.
* They give you a natural way to link articles to one another and to your target page.
* They turn a pack of articles into a coordinated set rather than one-off pieces.

> **Please note:** Content clusters support topic coverage and SEO visibility. They do **not** guarantee specific rankings or traffic — results depend on your niche, competition, and how the content is published and promoted.
### The simple cluster model
1. **Pick one target page** — the page you most want to support (e.g., a product, service, or category page).
2. **Choose one main topic** for the cluster (e.g., "office coffee machines").
3. **Break it into subtopics** — one article each. For example: - "How to choose an office coffee machine" - "Bean-to-cup vs. pod machines for offices" - "Best office coffee machines for small teams" - "How to maintain an office coffee machine"
4. **Order an article pack** that covers your subtopics (a Starter pack for 3, Growth for 12).
5. **Ask for internal links** back to the target page in your brief (and between related articles where it makes sense).

### Mapping packs to clusters
| Pack | Articles | Good for |
| ---- |
| Starter Article Pack | 3 | A small, focused cluster around one page |
| Growth Article Pack | 12 | A fuller cluster, or several small clusters |
| Agency Article Pack | 120 | Many clusters across multiple sites/clients |
![](https://storage.crisp.chat/users/helpdesk/website/-/d/0/2/2/d0226924ed5fa000/growthpages-article-packs_kydln.png)

### Useful add-ons for clusters

* **Keyword Targeting ★** — assign a target keyword to each subtopic so articles don't overlap.
* **SEO Title & Description** — meta titles/descriptions per article.
* **Scheduled Publishing** — release the cluster over time rather than all at once.

## Step-by-Step Instructions

1. Write down your **target page** and **main topic**.
2. List **one subtopic per article** you plan to order (avoid two articles competing for the same search intent).
3. Order the matching **article pack** (see *How GrowthPages Blog Articles Work*).
4. In your brief, include the target page URL, each subtopic, its keyword, and a note to link back to the target page. See *How to Prepare a GrowthPages Brief*.
5. Publish the articles and add internal links between them if that isn't handled for you