How to Prepare a GrowthPages Brief

A clear brief helps the GrowthPages team produce content that fits your goal the first time. Use the checklists below when you fill in your order details.

The essentials (all services)

• Target page / website URL — the page the content should support or link to.
• Niche / topic — what the content is about.
• Audience — who it's for (e.g., beginners, local customers, buyers comparing options).
• Tone — formal, friendly, technical, etc.
• Must-include points — key facts, features, or messages.
• Avoid list — anything that must not be mentioned.
• Links to include — internal or external URLs you want referenced (where applicable).

For SEO-Optimised Blog Articles

• Target keyword(s) — especially if you added the Keyword Targeting add-on.
• Target page each article should support or link to.
• Suggested titles or angles (optional) — or let the team propose them.
• Any existing content to complement or avoid duplicating.

For Sales Pages

• The offer — exactly what you're selling or promoting.
• Price / deal — and any deadline (for a launch or promo).
• Main benefit — the single most important reason to act.
• Call-to-action — what you want visitors to do (buy, sign up, book, contact).
• Proof — testimonials, guarantees, or trust points to include.
• Where the page will live — the destination URL, if known.

For the Dedicated Blog

• Brand name and basic details for setup.
• Niche / main topics for the starter articles.
• Preferred style and any example blogs you like.
• Logo / brand assets if you have them.

Brief quality tips

• Be specific. "Article about coffee machines for small offices, targeting the keyword best office coffee machines, linking to /shop" is far better than "write about coffee."
• One goal per asset. A sales page works best around a single offer; an article works best around a single topic.
• Give examples. Links to pages, competitors, or content you like speed things up.

Step-by-Step Instructions

1. Decide your goal and pick the matching service (see Which GrowthPages Service Should I Choose?).
2. Gather the items from the checklist above for that service.
3. Place your order (see How to Place a GrowthPages Order).
4. Submit the brief on the order details page / support ticket after checkout.
5. Respond promptly to any clarifying questions to keep delivery on track.

Updated on: 13/07/2026